Newspaper Advertising Archives - Page 14 of 15

Most Influential Ad Medium By Generation, June 2012 [CHART]

The reason advertising spend keeps pouring into TV is that it remains the single most influential medium influencing consumer purchase decisions.

US Ad Spending Growth, Q1 2010-Q2 2012 [CHART]

US advertising spending increased 0.9% year-over-year in Q2 to reach $34.4 billion, slowing from Q1′s 2.9% year-over-year increase.

American Newspaper Advertising Revenues, Q1 2010-Q2 2012 [CHART]

In Q2 2012, total newspaper advertising expenditures stood at $5.61 billion, down 6.4% from roughly $6 billion a year earlier.

Select Marketing Channels' Influence On Back-To-School Purchase Decisions [CHART]

More than half of parents planned to consult web-based coupons or promotions before purchasing. And nearly 43% said that internet ads would influence their purchase decisions for back-to-school shopping.

Ad Spending Growth By Medium [TABLE]

Global magazine and newspaper ad spending will decline by 2.1% and 2.5% this year, respectively.

In-Person Interactions The Most Effective Marketing Tactic [CHART]

Among small businesses, marketing tactics such as email, websites, in-person interaction, and social media are viewed as most effective overall.

Most Effective B2B & B2C Marketing Tactics [CHART]

Among small businesses, marketing tactics such as email, websites, in-person interaction, and social media are viewed as most effective overall.

2016 US Local Media Revenues By Channel [CHART]

Local online/interactive/digital advertising revenues are poised to grow 13.1% in 2012, with some segments like mobile search achieving far higher numbers.

Difficulty & Effectiveness Of Conversion Tactics [CHART]

This chart by Marketing Sherpa plots the degree of difficulty vs. the effectiveness of various conversion tactics.

Factors That Influence Brand Buying Decisions By Gender [CHART]

While a television commercial influenced over 28% of respondents, more than 61% said the same for research online.