Newspaper Advertising
Global Ad Spending Growth By Media, 2012 [CHART]
TV, which commands the lion’s share of global ad budgets, saw a 4.3% increase in expenditures for the year, reaching $350 billion.
Read MoreAdvertising Efficacy By Media, April 2013 [TABLE]
An online survey of 5,000 US adults reveals that respondents rate newspapers as the most effective advertising source among various media.
Read MoreNewspaper Revenue Trends, 2011 vs 2012 [TABLE]
Newspaper ad revenues dropped by 6% last year, marking the 7th consecutive year of declines after a 7.3% fall last year.
Read MoreMost Influential Ad Type By Age, June 2012 [CHART]
When asked the advertising medium they find most influential in making a purchase decision, 37.2% of American adults singled out TV – almost quadruple the proportion who pointed to the nearest competitor, newspapers (10.6%).
Read MoreTop Prompts For Trying New Fashion Retailers, March 2013 [CHART]
39% said they had tried out a new retailer in the previous 90 days, up 22% from 2011, and almost triple the 14% from 2010.
Read MoreUS Local Online Ad Spending By Media & Format, 2012 [TABLE]
The pace of increase helped expand digital radio advertising’s share of total local digital ad dollars by one-fifth of a percentage point, to 2% of the total.
Read MoreUS Ad Spending Changes, Q4 2011 vs Q4 2012 [CHART]
US ad spending increased by 2% year-over-year in Q4 2012, and by 3% for the full year to reach $139.5 billion.
Read MoreAd Spending Outlook, March 2013 [CHART]
64% of advertisers will increase their mobile ad spending over the next 12 months.
Read MoreTop Customer Touchpoints For Local Engagement, February 2013 [TABLE]
Websites remain the primary means brand marketers have to engage customers locally, with 86% citing the corporate site as part of their local engagement strategy.
Read MoreAmerican Millennial Teens' Attitudes Toward Offline vs. Online Advertising, February 2013 [CHART]
American teens strongly favor offline over online ads across a variety of measures.
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