Native Advertising
People Who Have Felt Deceived By Sponsored Content [CHART]
Nearly half of US internet users polled at some point felt deceived upon realizing that an article or video was sponsored content.
Read MoreHow Native Ads Are Labeled [CHART]
The most commonly used term among ads tracked by the company was Sponsor or Sponsored, with 54% representation.
Read MoreBarriers To Increasing Content Marketing & Native Advertising, May 2015 [CHART]
Most brands and agencies say that content marketing plays a significant role in their overall marketing strategy, with native advertising playing somewhat of a less significant role for the time being.
Read MoreBarriers To Increasing Content Marketing & Native Advertising, May 2015 [CHART]
Most brands and agencies say that content marketing plays a significant role in their overall marketing strategy, with native advertising playing somewhat of a less significant role for the time being.
Read MoreChannel/Format Where Marketers See Most Opportunity For Programmatic Ads, February 2015 [CHART]
Mobile will see its fair share of spending increases; it ranked as the No. 1 area of opportunity for programmatic ads, cited by 33% of marketers.
Read MoreTerms That Best Describe Native Advertising, Q4 2014 [CHART]
Two-thirds of Association of National Advertisers respondents agreed that native advertising needed clear disclosure, while just 13% disagreed.
Read MoreImportance Of Select Native Ad Components, Q4 2014 [CHART]
BI Intelligence forecast that US native ad spending would rise by 35.4% in 2015, to $10.7 billion.
Read MoreUS Social Media Ad Spending By Type, 2014-2019 [CHART]
US native social media ad spending is expected to reach $18.4 billion in 2019, over 240.7% more than the $5.4 billion estimated for 2014.
Read MoreMost Helpful Content For B2B Executives, October 2014 [CHART]
Articles top the list of content forms that B2B executives have found most helpful for a business-related matter during the past 12 months.
Read MoreMedia Buyers' Top Priorities When Evaluating Native Advertising, May 2014 [CHART]
Among US media buyers polled in May 2014, 73% employed native advertising.
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