Native Advertising Archives

Attitudes Toward Influencer Content

Chart: Consumer Attitudes Toward Promoted Influencer Content

Influencer marketing and branded social media posts containing branded content are fast catching up to the traditional ad – but how do consumers feel about this development?

Content Marketing Statistics [INFOGRAPHIC]

This infographic from Review 42 illustrates 47 sets of statistics to inform your content marketing efforts.

Video Content Amplification Channels [CHART]

Chart: Video Content Amplification Channels

A large majority (89%) of marketers use video as part of their content strategy, which is not surprising considering marketers believe video converts better than other content. But how do marketers get their video content to their audiences? A new report from Wibbitz reveals that when marketers promote their videos, either organically or through paid ads, an overwhelming number turn to social media, even more so than their own websites or blogs.

Mobile Advertising [INFOGRAPHIC]

This infographic from Connext Digital illustrates some statistics and trends about mobile advertising.

Playable Ads Lead In-App Formats [CHART]

Playable ads do just that by allowing users to actively engage with a branded experience or demo a gaming app before downloading it instead of passively watching a video.

Native Advertising Share Of Budgets [CHART]

National advertisers involved in native advertising, branded content and TV integrated marketing are devoting ever-larger proportions of their TV and digital budgets to these efforts and reporting greater maturity with native advertising.

Marketing Budget Trends For Industrial Companies In 2017 [CHART]

Chart: Industrial Marketing Budget Trends in 2017

Almost 8 in 10 industrial marketers increased (31%) or maintained (48%) their budgets in 2017 relative to 2016. Websites, content and social media were the areas in which the most industrial marketers increased their spending in 2017, with 58% doing for each channel.