Multichannel Marketing
Devices Used To Follow 2012 Olympics [CHART]
94% of consumers who will watch the Summer 2012 London Olympics will do so on a TV, but many will also watch on computers and mobile devices.
Read MoreSmart Phone & Tablet Use While Out Shopping [CHART]
Mobile owners who use their devices on brick-and-mortar shopping trips use them largely for shopping logistics.
Read MoreWeekly Time Spent Viewing Paid Online Video Content By Device [CHART]
Nearly one-fourth (23%) of customers view paid content via gaming consoles, compared with those who view paid content via handheld devices (29%).
Read MoreDigital Channels Used Per Order [CHART]
While the average number of marketing touches per online order was around 5 in Q2, the number of channels buyers used was far lower.
Read MoreDifficulty & Effectiveness Of Conversion Tactics [CHART]
This chart by Marketing Sherpa plots the degree of difficulty vs. the effectiveness of various conversion tactics.
Read MoreTop 6 Digital Channels For After-Sales Customer Service [CHART]
Digital shoppers worldwide rate internet sites as their digital channel of choice for aftersales care, with 72% saying this channel is important or extremely important, according to a July report by Capgemini.
Read MoreFactors That Influence Millennials' CPG Brand Selection [CHART]
A number of promotional tactics appear to affect Millennial shoppers’ brand decisions more heavily than the average shopper, according to a SymphonyIRI report released in June 2012.
Read MoreGrowth Of Marketing Channels & Devices Tops List Of Challenges For Companies Worldwide [CHART]
The poll found that the largest percentage of respondents, 41%, named the growth of marketing channels and devices as the top challenge to their company over the next few years.
Read MoreeCommerce Sites' Traffic Referral Sources [CHART]
Social media may be getting all the buzz these days, but search engines still refer far more traffic to e-commerce sites, according to a new report from Monetate.
Read MoreCross-Channel Effectiveness
A plurality of marketers and agencies believe that a clearly defined strategy is the most important factor enabling effective coordination of cross-channel marketing campaigns
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