Multichannel Marketing
Mobile & Video's Effect On Apparel Shoppers [PRESENTATION]
More than half of apparel sales will be online influenced by the end of 2012. Google partnered with Compete to learn more about the apparel shopper’s path to purchase, and in particular, their mobile and video habits as it relates to the shopping process.
Read MoreApparel Retail Sales Forecast: Offline, Web-Influenced & Online Only [CHART]
Digital shopping has become so pervasive that more than half of apparel sales will be influenced by online sources by the end of 2012, according to Forrester Research projections.
Read MoreBack-To-School Shopping Destinations [CHART]
3 in 4 back-to-school shoppers will be shopping at mass merchandisers such as Target, Walmart, and Kmart, motivated by selection rather than pricing, with just 26% of parents seeking to shop only where the best promotions are offered.
Read MoreMulti-Channel CPG Shoppers [CHART]
The percentage of consumers who relied upon fewer than 5 channels was up significantly in Q2 2012, rising to 49.2% from 44.5% in Q1.
Read MorePresidential Online Politics: Obama vs. Romney [CHART]
A new study of how the campaigns are using digital tools to talk directly with voters-bypassing the filter of traditional media-finds that the Obama campaign posted nearly four times as much content as the Romney campaign and was active on nearly twice as many platforms.
Read MoreTop Ways Hispanics Seek Advice About Products & Services [CHART]
Of the various ways adult Hispanic consumers seek advice about products and services, face-to-face interactions far outgun any digital method, used by roughly three-quarter of survey respondents.
Read MorePerceptions Of Multichannel Marketing [CHART]
87% of marketing decision-makers worldwide believe they will drive more sales and profit by evolving into effective multichannel marketing organizations.
Read MoreSocial TV Penetration [INFOGRAPHIC]
Large majorities approaching 90% now use their mobile devices while watching conventional television.
Read MoreMobile Features & Content Use [CHART]
Listening to music on mobiles grew 9.5% between the 3-month periods ending in March and June (to 27.6%), while accessing of social networks or blogs rose to 36.9% of subscribers.
Read MoreMarketers' Priorities For Lead Generation [CHART]
52% of marketers said their top lead gen strategy for the next year was to meet or exceed quantifiable return on investment goals.
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