Multichannel Marketing
Social Media Data Use For Driving Marketing Campaigns In Other Channels, 2013 [CHART]
36% planned to start incorporating social media data into campaigns in 2013, and another 42% planned to integrate social media data more deeply.
Read MoreMultichannel Shoppers' Purchase Paths, February 2013 [CHART]
When asked the first step they took in researching and/or shopping for a product this past holiday season, just 6% of multichannel shoppers visited the company’s website, mobile site, or mobile application. But, 21% ended up visiting a company website or app using their mobile phone at some point during the purchase journey, equal to the proportion who visited the company’s store.
Read MoreeShoppers Spending Habits With Multichannel Retailers, February 2013 [CHART]
58% of online shoppers surveyed across 11 markets (56% in the US) said they have spent more with their favorite retailer since they started shopping across multiple channels.
Read MoreOnline Channels That Prompt Television Viewership By Generation, September 2012 [CHART]
Facebook had the greatest influence on getting people to watch a show—46% said they picked up a show as a result of the social network.
Read MoreHow People Talk About TV By Generation, September 2012 [TABLE]
For viewers who can’t wait to talk about the latest episode of their favorite TV show, social networks are not displacing the water cooler as much as providing a digital analogue.
Read MoreDevice Ownership Among American Households With Children, 2010 & 2012 [CHART]
Nearly all households with kids ages 0 to 8 had computers and a large majority had web-enabled phones.
Read MoreAmerican Online Cross-Channel Shopping Behavior, January 2013 [CHART]
US consumers are increasingly “channel-hopping” while shopping.
Read MoreComputer vs Smart Phone Behaviors, January 2013 [CHART]
Emailing emerged as the most common action on a computer, with 90% either sending or reading personal or work emails.
Read MoreCross-Platform Audience Measurement Standards, 2012 [CHART]
47% of US marketers believed the future industry standard for cross-platform audience measurement was unique visitors or viewers.
Read MoreData Concerns Among Marketers & Agencies, March & June 2012 [CHART]
The increasingly complex mix of media in consumers’ lives has made it more difficult for marketers to track the effectiveness of advertising campaigns.
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