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Mobile Search

Top Types Of Local Business Searches By Device, January 2014 [CHART]

Consumers are using local search to find business hours, local store addresses, directions to the stores and product availability at nearby shops.

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iOS Users' Mobile Site Engagement, February 2014 [CHART]

Direct and search-referred iOS visitors to mobile websites tend to be more engaged than those who are referred by social networks.

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Most Effective vs Difficult SEO Tactics, April 2014 [TABLE]

Quality content creation was the most effective SEO tactic, cited by 57% of marketers.

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Preferred Mobile Ad Formats, November 2013 [CHART]

Only 12% of US mobile phone owners cited video as their preferred mobile ad format.

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Local Search Conversions By Device, April 2014 [CHART]

Some 78% of local searches conducted on a mobile phone result in a purchase, and 73% of those purchases are made in-store.

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Mobile Share Of US Organic Search Visits, Q2 2012 – Q1 2014 [CHART]

Mobile’s 33% of Google search visits in Q1 2014 represented only a slight uptick from Q4 2013 (32%), but a more robust rise from 27% share during the year-earlier period.

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Consumer Attitudes Toward Local Search, April 2014 [TABLE]

Some 73% of consumers surveyed said they lose trust in a brand when the online listing shows incorrect information.

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Influence Over Smart Phone Shoppers' Purchase Decisions, March 2014 [CHART]

Half of the smartphone owners surveyed claiming that search result listings influence their purchase decisions, with ratings and reviews (42%) also a strong factor.

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Top 5 Twitter Activities Among Mobile Eurpoean Users By Select Countries, November 2013 [TABLE]

Reading posts was the No. 1 mobile Twitter activity in the UK by a long shot, cited by 58% of respondents.

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Mobile Behavior By UK Travelers, November 2013 [CHART]

Nearly nine in 10 United Kingdom smart phone owners used their phones to research and plan their vacations.

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