Mobile Marketing
Most Effective Online Channels For Customer Retention, Q2 2014 [CHART]
86% of US digital marketers used email marketing regularly—the highest response rate out of all programs listed.
Read MoreMobile Video App Use By Age Group, July 2014 [CHART]
Not surprisingly, late Millennials (18-24) are the most likely to be using a mobile video application at least once a month.
Read MoreFacebook Active Mobile Monthly Users & Ad Revenues, Q3 2012 – Q2 2014 [CHART]
Facebook’s advertising revenues grew by 67% year-over-year in Q2 to almost $2.7 billion.
Read MoreMobile Technologies Used To Enhance In-Store Experiences, Q1 2014 [CHART]
There are a variety of factors accounting for the recent buzz surrounding beacons.
Read MoreEye Tracking Technology & Web Design [INFOGRAPHIC]
This infographic illustrates the fundamentals of how eye tracking technology can inform website design.
Read MoreUS Retail mCommerce Sales, 2012-2018 [TABLE]
Apps may be where mobile users spend most of their time—86.0% of US smartphone internet time was spent in apps in 2013.
Read MoreGlobal Share Of Facebook Advertising By Device, Q2 2013-Q2 2014 [CHART]
After mobile rose to claim the majority of Facebook advertising worldwide in Q1 2014, its share leapt nearly 5 percentage points the next quarter, from 51.4% to 56.3%.
Read MoreGlobal Share Of Facebook Advertising By Ad Type, Q2 2013-Q2 2014 [CHART]
In Q2 2013, the newly introduced ad type accounted for just 2.9% of Facebook ads worldwide. Fast-forward one year later, and this share was at 50.1%.
Read MoreAmericans’ Most Popular Online Purchases, July 2014 [CHART]
Almost 7 in 10 US adults have made a clothing purchase online, making this the most common purchase of 10 identified categories.
Read MoreMobile Visits To Popular Sites By Device, January 2014 [CHART]
Smart phones were more than twice as popular as tablets for mobile pinning.
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