Mobile Marketing
American Kids Who Own vs Use Mobile Devices, July 2014 [TABLE]
Among US children and teens ages 2 to 17, tablet usage peaked among 6-to-9-year-old kids.
Read MoreAverage Time Per Day Americans Spend On Select Social Networks, November 2014 [TABLE]
Facebook is the top social network when it comes to daily time spent, with individuals averaging 42 minutes a day on the site.
Read MoreAmericans's Favorite Social Networks, November 2014 [CHART]
Facebook’s share of monthly users is double that of LinkedIn, the social network with the second-highest audience penetration.
Read MoreGoogle's Karate Kid Robot & #TechnologyAndStuff [PODCAST]
Episode 72: BL & David discuss the Bill Cosby meme and social media storms that engulfed Dr. Oz and the New England Patriots, the Chevy Guy, & more.
Read MoreInstagram Users By Age, September 2014 [CHART]
1 in 5 internet users around the world aged 16-64 have an Instagram account as of Q2 2014
Read MoreInfluential Ad Channels Over Parents' In-Store CPG Decisions, September 2014 [CHART]
Digital circulars have more of an influence on parents’ in-store food and beverage product decisions than a variety of other advertising types.
Read MoreData Marketing & Ad Spending By Channel, November 2014 [CHART]
Data’s role will grow substantially more important, according to more than 3/4ths of marketers, advertisers, service providers, technologists & publishers.
Read MoreMedia & Entertainment Companies’ Top Online Priorities, November 2014 [CHART]
Brand building and loyalty were the top online priorities for media and entertainment companies.
Read MoreWhy Consumers Go Online, November 2014 [TABLE]
There are 4 primary reasons why consumers go online: interpersonal connections; self-expression; exploration; and convenience.
Read MoreConsumers Response To Irrelevant Brand Messages, September 2014 [CHART]
Two-thirds of consumers said they have unsubscribed from a company’s email list after it sent them irrelevant information or products.
Read More