Mobile Marketing
Consumers' Expected Primary Method Of Payment In 2015 [CHART]
63% of US internet users said debit and credit cards would be their primary method of payment in 2015.
Read MoreConsumer Attitudes Toward Apple Pay, November 2014 [CHART]
Nearly three-quarters of consumers said using Apple Pay was easier than checking out with a debit or credit card.
Read MoreHow Often People Tap App Links That Lead To Mobile Sites, December 2014 [CHART]
33% said they used mobile sites and apps with about the same frequency.
Read MoreHow Grandparents Communicate With Their Grandchildren Online, November 2014 [CHART]
68% of US baby boomer and senior internet users owned a PC and 65% had a laptop.
Read MoreUse Of Mobile Apps To Make Purchases, October 2014 [CHART]
Among the 40% of US internet users who had a shopping app on their mobile phone or tablet, fewer than 40% used such apps to make purchases.
Read MoreGlobal Mobile App Use Growth By Select Categories, 2014 [CHART]
Overall app usage—which involves a user launching and actually using an app—grew by 76% year over year in 2014 .
Read MorePrivacy & Security Concerns Over Smart Devices, December 2014 [CHART]
Nearly 80% of smart device owners were concerned about their devices collecting their personal info in general.
Read MoreSmart Device Ownership In US, December 2014 [CHART]
35% of US internet users own at least one smart device other than a smartphone.
Read MoreMobile Channels LGBT Use To Book Hotels vs Air Travel, November 2014 [TABLE]
Across generations, about 40% of LGBT mobile users reserved hotels through their devices, and more than one-quarter booked flights.
Read MoreLGBTs' Travel-Related Mobile Activities By Generation, November 2014 [TABLE]
Looking at directions and finding restaurant information were the most popular travel-related mobile activities conducted by US LGBT mobile device users.
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