Mobile Marketing
Channel/Format Where Marketers See Most Opportunity For Programmatic Ads, February 2015 [CHART]
Mobile will see its fair share of spending increases; it ranked as the No. 1 area of opportunity for programmatic ads, cited by 33% of marketers.
Read MoreHealth Technologies That Interest Millennials, January 2015 [CHART]
US 18- to 34-year-olds wanted to use various digital methods throughout the healthcare experience.
Read MoreYoung Millennials' Social Media Use, March 2015 [CHART]
Some 73% of Americans aged 12 and older use a social networking site or service, up from 67% last year.
Read MoreImportance Of Mobile Apps To B2B Content Marketers, January 2015 [CHART]
83% of B2B marketers said mobile apps were important to content marketing.
Read MoreChannels B2B Marketing Execs Use To Distribute Content, January 2015 [CHART]
B2B content marketers may need an intro to mobile, based on polling by Regalix, which found that mobile played a minimal role in such marketing efforts.
Read MoreUS Instagram Users By Age, 2013-2019 [CHART]
Instagram’s monthly user base in the US grew by almost 60% last year, a faster-than-expected rate of growth that propelled it to more than 64 million users.
Read MoreInterest In Activities You Can Do Using Mobile Wallets, March 2015 [CHART]
Roughly 4 in 10 smartphone users say they currently use or would consider using their smartphone to find or redeem coupons.
Read MoreBusiness Professionals Primary Workday Distractions, November 2014 [CHART]
Listening is more difficult than ever in the new digital workplace, according to 64% of business professionals worldwide.
Read MoreDevices People Currently Use & Plan To Use For Banking, 2014 & 2016 [CHART]
Mobile banking ranked as the third most-used bank feature among respondents, at 45%.
Read MorePrimary Attitude Toward Mobile Banking, 2010-2014 [CHART]
For the first time in 2016, eMarketer expects the majority (51.2%) of adult mobile phone users in the US to use mobile banking.
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