Mobile Marketing
Effective B2B Storytelling [INFOGRAPHIC]
This infographic via Entrepreneur illustrates with facts and stats some salient points about storytelling for B2B audiences.
Read MoreMarketing & The Internet of Things [INFOGRAPHIC]
This infographic from Marketo illustrates that many ways that marketers can harness the Internet of Things.
Read MoreFrequency With Which Americans Wear Health Tracking Devices, January 2015 [CHART]
25.0% of US internet users brought health data from a personal health monitoring device when going to a physician visit.
Read MoreHow Americans Use Health Apps, January 2015 [CHART]
56.6% of US adult mobile health app users shared their tracked health information with their doctors.
Read MoreUS Mobile Searchers, 2014 & 2019 [CHART]
US internet users are conducting more and more searches that start and finish on different devices.
Read MoreGoogle’s Mobile Website Deadline
Google has been emphasizing the importance of mobile-friendliness as a ranking factor in mobile search for years. It has also been generally accepted among us search engine marketers that mobile-friendly websites likely get a boost in desktop search visibility, as well.
Read MoreMobile Share Of Search Ad Spending & Clicks, 2013-2014 [TABLE]
Mobile increased its share of paid search clicks by 6 percentage points in North America between Q4 2013 and Q4 2014, from one-third to nearly 40%.
Read MoreSMBs' Most Effective Marketing Methods, 2014 vs 2015 [TABLE]
US small and medium-sized businesses were seeing more success with their website than any other channel.
Read MoreHispanics' Purchase Decision Influences, March 2015 [TABLE]
Hispanics are more receptive to online advertising than non-Hispanics, but also rely more on their family when making purchase decisions.
Read MoreMobile Website Visits by Industry, 2014 [CHART]
Smartphone and tablet visit shares are up in each of 6 industries analyzed by Adobe.
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