Mobile Marketing
Top Features People Want For Wearables, April 2015 [CHART]
Wearable device awareness is high, but ownership—and purchase intent—remain low.
Read MoreTop 10 Marketing Channels That Prompt Phone Calls, May 2015 [CHART]
Mobile-only media such as mobile search and display are the source of a majority of phone calls to businesses.
Read MoreUS Smartphone Penetration By Age Group, 2014-2015 [CHART]
US Smartphone penetration reached 77% of the US mobile subscriber market (13+) during Q1 2015.
Read MoreThe History of Online Advertising [INFOGRAPHIC]
This infograph by PointRoll illustrates the history of online advertising.
Read MoreHow Frequently People Search For Local Businesses Via Mobile, 2013 & 2015 [CHART]
Local search has gone mobile, and recent research indicates that it’s critical for local businesses to have their mobile presence up to par.
Read MoreMost Popular Smart Watch Apps By Gender, October 2014 [TABLE]
Most Popular Smart Watch Apps By Gender: Women liked social networking apps the best while men liked sports and gaming apps best.
Read MoreSocial Authority Affects Google's Tweet Indexation [CHART]
Google is looking at more than simple follower count to pick out what tweets they want to index.
Read MoreSocial Sites That Ad Execs Have Used vs. Plan To Use For Video, December 2014 [TABLE]
Nearly nine in 10 US advertising executives polled said they planned to run a video ad campaign on Facebook in the coming year—the highest response rate out of all networks.
Read MoreWhy People Download Mobile Apps, May 2015 [CHART]
Word-of-mouth is a key driver of smartphone application discovery and a leading reason why users download apps.
Read MoreSocial TV Engagement Rates By Show Type, May 2015 [CHART]
Some 16% of TV viewers on average share content about the shows they’re watching online, with these viewers driving an impressive 11% of all online sharing.
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