Mobile Marketing
Mobile Podcast Listeners By Age, September 2015 [CHART]
Some 29% of smartphone-owning adults listen to podcasts using their smartphones at least once a month.
Read MoreMobile App User Churn, September 2015 [CHART]
Some 58% of mobile app users will become inactive within the first 30 days after downloading an app.
Read MoreMobile Website Visits By Last-Touch Channel, 2013-2015 [CHART]
Over the past couple of years, search has overtaken direct as the leading referrer of mobile phone traffic in North America.
Read MoreTrust In Branded Content By Channel, July 2015 [CHART]
Consumers are more likely to trust brand content found in a print newspaper and on TV than in a variety of social platforms.
Read MoreSmart Phone Activities By Generation, July 2015 [CHART]
The only activity of those identified for which smartphones are the primary device is social media use.
Read MoreLast Touch Channel Share Of Mobile Visits, 2013-2015 [TABLE]
Once again, search has grown a small amount, up to 44.5% of total referral traffic in 2015.
Read MoreLevel Of Parental Concern Over Child's Mobile Use, August 2015 [CHART]
US parents are concerned about how much time their kids are spending with mobile devices—but still willing to grant mobile usage to their children.
Read MoreSMBs With Mobile-Optimized Websites, 2014 vs 2015 [CHART]
Most small and medium-sized businesses based in the US still don’t have a mobile-optimized website.
Read MoreEffective B2B vs B2C Content Marketing Tactics, November 2014 [TABLE]
Webinars are a popular marketing tactic—especially for B2B marketers—and research indicates many believe they can be highly effective.
Read MoreFrequency Of Smart Phone Use By Demographic, July 2015 [CHART]
Roughly half of US smartphone owners say they check their phone a few times an hour or every few minutes .
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