Mobile Marketing
Apps People Check First Thing In The Morning By Generation [TABLE]
When GfK MRI asked US smartphone users about what mobile apps they checked first thing in the morning on a typical weekday, two-thirds said they looked at text messages, and 63% checked email.
Read MoreWhen Millennials & Boomers First Check Their Messages [TABLE]
Communication comes first for most US internet users—and even before coffee for a great many of them.
Read MoreHow People Use Mobile Payment Apps [CHART]
Nearly three-quarters of mobile banking app users use a mobile payment app to pay a bill.
Read MoreTop Elements Influencing Email Response Rates [CHART]
Data quality, segment selection and subject line are the elements that have the largest effect on email campaign response rates.
Read MoreAmericans' Weekly Media Consumption By Race/Ethnicity [TABLE]
Americans’ Weekly Media Consumption By Race/Ethnicity [TABLE]Black adults watch almost three times more TV on a weekly basis than Asian-American adults.
Read MorePrimary Services Used To Watch Digital Video [CHART]
80% of digital videos viewed on a TV are accessed via subscription streaming services.
Read MoreHow Frequently People Use Emojis [CHART]
In Q4 2015, 28% of top brands worldwide used an emoji in their Facebook posts. Fast-forward to Q4 2015 and 40% of brands used an emoji in a Facebook post.
Read MoreInternet Firsts [INFOGRAPHIC]
This infographic from SSLs.com highlights some of the milestones of internet history, from the first email to the first eCommerce transaction to the first tweet.
Read MoreUS eReader Users By Generation, 2014-2020 [TABLE]
Overall tablet usage skews younger, while ereader usage trends older.
Read MoreUS eReader Growth, 2014-2020 [TABLE]
When Apple introduced the iPad in 2010, many thought it would make dedicated ebook readers obsolete. But six years later, it turns out that didn’t happen.
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