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Mobile Marketing

Demographics Of Mobile Payment Users [CHART]

Demographics Of Mobile Payment Users [CHART]

Mobile payment users tend to skew young, with more than 7 in 10 belonging to the Millennial (39%) or Gen X (33%) generations.

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App User Retention Rates – 2012-2016 [CHART]

App User Retention Rates - 2012-2016 [CHART]

Mobile users spend the majority of their app time with their single favorite one.

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Top Elements Of A Good Mobile Experience [CHART]

Top Elements Of A Good Mobile Experience [CHART]

Convenience, security and speed are the most important elements of a good mobile experience.

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Top Factors For Mobile Shoppers [CHART]

Top Factors For Mobile Shoppers

Mobile accounted for roughly 1 in every 6 retail dollars spent online during Q4 2015.

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Social Networks For Advertising [CHART]

Social Networks For Advertising

Facebook is easily the most popular social channel for advertising, but Instagram seems to be gaining on more mature offerings.

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Online Tactics That Drive Customer Acquisition vs Retention [TABLE]

Tactics That Drive Customer Acquisition vs Retention

81% and 80% of respondents, respectively, said email marketing drives customer acquisition and retention.

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Average Time Per Day With Major Media [TABLE]

Average Time Per Day With Major Media

Younger consumers spend more time per week watching video on their desktop or laptop, as well as playing games via their console.

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Weekly Time Spent With Select Media [TABLE]

Weekly Time Spent With Select Media

US consumers spend an average of 35 hours per week watching live and timeshifted television.

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Why People Don't Watch News Videos [CHART]

Why People Don't Watch News Videos

The biggest reason why people did not watch news videos was fundamental to the nature of the medium: It’s just not as quick or convenient as reading.

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Top Amazon Skills Consumers Have Used [CHART]

Amazon Echo Skills Used

Amazon Skills are Echo capabilities that are offered by Amazon itself or by third-party developers. These are the top 10 Skills customers use.

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