Mobile Marketing
US Smart Phone Penetration, 2010-2016 [CHART]
The share of the population with advanced phones will rise steadily from more than one-third this year to 58.5% by 2016.
Read MoreAmerican Smart Phone User Share By OS, 2010-2014 [CHART]
This is up 6 percentage points over 2011 and will continue to rise throughout the forecast period, nearing 50% of the total smart phone market by 2014.
Read MoreUS Mobile Social Users, 2010-2014 [CHART]
By the end of 2012, nearly 82 million US mobile users will use a social networking site on their phone at least monthly, or more than a quarter of the total US population.
Read MoreMobile App Ad Clickers By Generation [CHART]
The youngest respondents were most likely to report having clicked on ads in a mobile app—including those on smart phones as well as tablets.
Read MoreCommon Tablet Activities By Generation [CHART]
For all tablet owners under age 50, playing games was the most common activity. For the youngest tablet owners, ages 18 to 29, this was followed by shopping, reading books and email.
Read MoreMobile Activities [CHART]
Smart phone owners are more likely than tablet owners to access local information (88% vs. 75%) and find local services (74% vs. 55%) on their devices.
Read MoreBaby Boomer Spending [TABLE]
hold 70% of US disposable income, and buy 49% of total consumer-packaged goods.
Read MoreDemographics Of American Tablet Owners [CHART]
57.3% of US tablet owners were aged over 35 in the 3-month period ending in June 2012, including almost 1 in 5 aged older than 55.
Read MoreTop 5 Mobile Retail Site Visitors By Gender [CHART]
Target and Walmart attracted more female shoppers to their mobile websites (65% and 58%, respectively), whereas men favored Best Buy’s mobile site (61%).
Read MoreTop 5 Retail Mobile App Reach, 2011 Holiday Season [CHART]
During the 2011 holiday season, the top retail apps and websites combined— Amazon, Best Buy, eBay, Target, and Walmart—reached nearly 60% of smart phone owners.
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