Mobile Marketing
How Social Consumers See It vs. How Social Maketers See It [INFOGRAPHIC]
This infographic from the Pivot Conference looks at the differences in perception between social consumers and social marketer.
Read MoreMulti-Screen Behavior [INFOGRAPHIC]
90% of people move between devices to accomplish a goal.
Read MoreDigital Marketing Trends For Luxury Brands [CHART]
Video (69%), mobile (68%), and social media (48%) are the hottest digital marketing growth areas for luxury brands, whereas search (29%) and standard display advertising (18%) lag behind.
Read MoreWorldwide Click-Through Rates For Rich Media, Mobile & Standard Banner Ads By Region [CHART]
According to analysis from MediaMind, mobile banners enjoyed clickthrough rates between 0.42% and 1.41%, depending on the region measured.
Read MoreAmerican Mobile Social Geo-Taggers By Social Network [CHART]
Facebook was the most popular social network among all respondents, with 91% using it, and 88% of that group said they location-tagged posts.
Read MoreMobile Americans Who Geo-Tag Their Social Media Posts & Photos By Generation [CHART]
Users’ likelihood of location tagging was heavily dependent on age, with as many as three-quarters of younger adults doing so.
Read MoreTactics Coupled With Retargeting [CHART]
ValueClick Media found more than half (55%) of US marketers said retargeting was one of the most important forms of targeting.
Read MoreNetflix Statistics [PRESENTATION]
This presentation from Reed Hastings about Netflix Business Opportunity is loaded with statistics about the streaming video service.
Read More10 Best Ways To Reach College Students [CHART]
42% of college students say that TV ads are the most effective type of advertising, far outstripping their closest competitors, magazine (10%) and Facebook (8%) ads.
Read MoreThe Consequences To Retailers Of Going App-less [CHART]
54% of mobile applications users say there are consequences to retailers not providing mobile apps, some of those consequences for the shoppers themselves and some for the retailers.
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