Mobile Marketing
Reasons People Consider Switching Mobile Service [CHART]
Ads are the top reason why mobile subscribers who consider switching carriers look at new options.
Read MoreUS Video Ad Reach By Day Of Week, Q1 2012 [CHART]
For those digital video marketers hoping to maximize audience reach, Friday through Sunday could prove the best days to do so.
Read MoreVideo Ad Completions By Daypart, Q1 2012 [TABLE]
VideoHub saw the greatest indices for video ad completions online and on mobile devices from 9pm to 1am.
Read MoreUK Shoppers' Preferred Device For Making Online Purchases [CHART]
More than 11% of all paid search clicks in the UK in the first quarter of 2012 came from mobile devices (not including tablets).
Read MoreAverage CPM For Mobile Real-Time Bidding Ads By Category [CHART]
The eCPM for the majority of industries was in the $0.70 to $0.80 range.
Read MoreAverage CPM For Mobile Real-Time Bidding Ads By OS [CHART]
Though the average iOS eCPM declined slightly from $0.91 to $0.80 from April to June, it was still nearly double that of Android-based inventory.
Read MoreMobile Real-Time Bidding Ads By Device [TABLE]
Tablet and mobile RTB volume worldwide more than doubled vs. the prior quarter, with tablet volume up 472%.
Read MoreLuxury Advertisers Who Will Increase Use Of Digital, By Format [CHART]
Video and mobile topped the list of formats luxury market advertisers expected to increase their use of this year, with more than two-thirds planning to do so.
Read MoreSocial Media Platforms By Level Of Risk [TABLE]
Only the global economic environment, government spending & budgets and regulatory changes were ranked risker than social media.
Read MoreAustralian Mobile Ad Spending, 2010-2016 [CHART]
eMarketer forecasts Australian mobile ad spending will jump 65.5% this year, on the heels of even larger gains during the prior two years.
Read More