Mobile Marketing
Most-Hated Types Of Ads [CHART]
![Most Hated Types of Ads [CHART]](https://e-strategy.com/wp-content/uploads/2016/11/Most-Hated-Types-of-Ads.png)
American adults are almost twice as likely to dislike (61%) as to like (34%) advertising.
Read MoreGlobal CPMs By Social Network [CHART]
Average CPMs were lower on Instagram ($4.44) than on Facebook ($5.75) on a global basis in Q1.
Read MoreTrust In Various Institutions To Safeguard Personal Data [CHART]
Millennials (19-35) tend to be more trusting than older generations when it comes to institutions safeguarding their personal data.
Read MoreDemographics Of Twitter Users
Roughly one-quarter of online adults (24%) use Twitter, a proportion that is statistically unchanged from a survey conducted in 2015 (23%).
Read MoreDemographics Of Instagram Users [TABLE]
Around one-third of online adults (32%) report using Instagram – roughly the same share as in 2015, when 27% of online adults did so.
Read MoreUS Snapchat Users By Age [CHART]
![US Snapchat Users By Age - 2014-2020 [CHART]](https://e-strategy.com/wp-content/uploads/2016/11/US-Snapchat-Users-by-Age-2014-2020.png)
Snapchat’s US monthly user base is projected to grow by 27.2% this year to 58.6 million.
Read MoreSocial Media Marketing Platform Trends [CHART]
9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic.
Read MoreGlobal Smartphone OS Market Share [CHART]
With over 328 million Android devices shipped worldwide, the operating system has long dominated the smartphone industry.
Read MoreConsumer Attitudes Toward Brands That Use Emojis [CHART]
More brands are using emojis in their messaging than a year ago, and most mobile phone users have a positive perception of brands that do so.
Read MoreFacebook Messenger Users – 2014-2020 [CHART]
eMarketer estimated in June that 105.2 million people in the US would use Facebook Messenger at least monthly this year.
Read More