Mobile Marketing
Most Used Social Media Sites For Marketing [TABLE]
Roughly half (48.9%) of marketers used YouTube, and 20.6% were on Pinterest, compared to the 82.7% on Twitter and 87.7% on Facebook.
Read MoreReasons Marketers Use Select Social Media Channels [TABLE]
Images, videos and infographics were used by 38.2%, 35.9% and 25.7% of respondents, respectively, and additional data suggested these visual assets were of greatest importance to content marketing programs.
Read MoreTop Developments That Will Affect Email Marketing In Next 12 Months [CHART]
CMOs see social media and mobile most affecting email programs in the future.
Read MoreContent Optimization Beyond Search [INFOGRAPHIC]
This infographic by InboundWriter illustrates the importance of content optimization beyond the search engine.
Read MoreTrust In Advertising By Type, April 2012 [CHART]
One reason for TV’s influence on product purchases could be the trust that consumers place in these ads.
Read MoreMost Influential Ad Medium By Generation, June 2012 [CHART]
The reason advertising spend keeps pouring into TV is that it remains the single most influential medium influencing consumer purchase decisions.
Read MoreAmerican Magazine Reader Demographics By Social Network, April 2012 [TABLE]
The Association of Magazine Media broke down social network user distribution not only by age, but also by specific social media sites used.
Read MoreHow Americans View Video, Q4 2011 vs. Q1 2012 [CHART]
The vast majority of Americans (283.3 million) watched TV in their homes in Q1, more than 1.5 times the number (162.5 million) who watched video online.
Read MoreAmerican College Student Smart Phone Users By Manufacturer [CHART]
With 58% of college students owning an iPhone, only a minority share was left over for all Android phones, let alone BlackBerry.
Read MoreMost Popular Mobile App Categories Used By College Students [CHART]
College students are one of the most likely demographics in the US to own a smart phone.
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