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Mobile Marketing

Americans' Money-Saving Tactics [CHART]

Smart shoppers are consulting multiple platforms to aid with shopping and to save money.

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Retail Sites By Smart Phone Visitors, July 2012 [CHART]

80.6% of US smartphone users (85.9 million in total) accessed retail content on their devices in July, either via mobile browser or application.

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SMBs Spending On Mobile Media In The Next Year [CHART]

7 in 10 small and medium-sized businesses (SMBs) plan to maintain (45%) or increase (27%) their level of spending on mobile media in the next year.

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Mobile Display Ad Spending, 2010-2016 [CHART]

eMarketer estimates US mobile display ad spending will reach $1.1 billion this year. By 2016, this will jump to $5.9 billion.

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Regular vs. Useless Mobile Ad Clicks [CHART]

40% of approximately 6 million mobile display advertising clicks worldwide resulted in wasted dollars for brands.

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Percent Of Interactive Budget Allocated To Mobile Worldwide [CHART]

54% of business executives worldwide who invested in mobile spent less than 5% of their total digital dollars on mobile marketing, including advertising.

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Most Popular Lead Generation Tactics [CHART]

Which of the following lead generation tactics does your organization currently use?

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Web Cloning [INFOGRAPHIC]

This infographic by Reputation Observer looks at the history of cloning an online business idea.

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Instagram Eclipses Twitter In Daily Mobile Traffic [CHART]

Instagram’s average daily mobile visitors jumped from 886,000 to 7.3 million.

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26 Examples Of How To Use & NOT Use QR Codes [PRESENTATION]

This is a presentation by David Erickson about the dos and don’ts of using QR codes, using 26 examples to illustrate his points.

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