Mobile Marketing
Types Of mCommerce Product Purchases By Gender, September 2012 [CHART]
About a third of men have purchased digital content via their mobile devices.
Read MoreAttitudes Toward Mobile-Friendly Websites, September 2012 [TABLE]
Most smart phone users say they’re more likely to make a purchase at a mobile-friendly site, but that they’re quick to move to a competitor if they don’t like the site experience they encounter.
Read MoreTablet Share Of US Paid Search Ad Spending, Q1-Q3 2012 [CHART]
Mobile search advertising budgets continued to grow in Q3, although at a slower rate than in previous quarters.
Read MoreTablet Users & Penetration In US, 2010-2015 [CHART]
In the US, tablet users will number 133.5 million by 2015, representing 51.9% of internet users and 41% of the total population.
Read MoreMobile Device Use By Canadians By Device, January 2011-August 2012 [TABLE]
Tablet adoption grew 400% in Canada in just over a year and a half, for a penetration rate of 15% among internet users, up from 3% in January 2011.
Read MoreContent Consumption Growth Drivers In Media & Entertainment Industries, 2012 [CHART]
Mobile devices topped the list when CEOs were asked about the biggest drivers of growth in content consumption over the next three years.
Read MoreTechnologies That Will Most Affect The Media & Entertainment Industries, 2012 [CHART]
It is the mobile-based technologies that CEOs think will have the greatest effect on the media and entertainment industry in the next three years.
Read MoreVisual Communications Trend: Instagram Overtakes Twitter
Instagram’s average daily mobile visitors jumped from 886,000 to 7.3 million from March to August, 2012, a 724% gain.
Read MoreMobile Media Consumption By Income, September 2012 [CHART]
Among smart phone owners, income level and mobile media consumption appear to positively correlate, with wealthier device owners more likely than their lower-income counterparts to engage in each of 6 activities identified.
Read MorePre-Shopping Media By Reach, September 2012 [CHART]
AM/FM radio delivers the largest reach of any medium before the peak shopping hour of 1PM – 2PM.
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