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Mobile Marketing

SMB Changes In Mobile Media Spending, September 2012 [CHART]

72% of SMBs planned to increase or maintain mobile spending over the next 12 months.

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Retail Cross-Channel Activities Worldwide, 2011 & 2012 [CHART]

About half of retailers worldwide enabled shoppers to buy online then pick up in store.

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Retail Cross-Channel Mobile Website Features, Q2 2011 & Q2 2012 [CHART]

In Q2 2011, more than half of retailers with mobile web store locators enabled geolocation from the site.

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Bring Your Own Device Permission & Use, October 2012 [CHART]

Some 48% of employed US adults report that they are allowed by their employers to use a personal tablet, smart phone or laptop to perform work functions.

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Mobile Ad Spending Growth By Vertical, Q2 2012 [CHART]

In Q2 2012, 5 verticals experienced triple-digit growth in year-over-year spending on the Millennial Media mobile network.

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Likelihood SMBs Will Use Mobile Marketing, September 2012 [CHART]

49%, said they were somewhat or very likely to incorporate mobile into their advertising and marketing,

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Post-Product Scanning Or Texting Behavior, August 2012 [CHART]

Of smart phone users who had scanned product information or texted for it, 48% reported that the practice made them feel better about their purchase.

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Post-Store Acts Of US Showroomers Vs. Mobile Phone Owners, August 2012 [CHART]

About three in 10 showrooming customers later made a purchase from the website of the store they had visited, while one-quarter bought the item they sought from a competitor.

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Likely Online Marketing Trends [CHART]

56.4% said Google+ was likely to become massively influential in search engine results pages.

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Current & Planned Mobile Services For Airlines [CHART]

Only half of surveyed airlines worldwide provided mobile check-in service.

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