Mobile Marketing
Offline & Online Price Consistency, June 2012 [CHART]
A recent RetailWire survey suggests that offering different prices across channels will become commonplace.
Read MoreGlobal Marketers' Mobile Activities, October 2012 [CHART]
Marketers are focusing on mobile as another messaging channel & mostly ignoring its potential as a medium through which to build deeper customer relationships.
Read MoreWays People Share Their Opinions About Movies, October 2012 [CHART]
88% of consumers prefer to share their movie opinions with family through offline methods such as face-to-face (53%), on the phone (23%), or via text (12%).
Read MoreFocus Of Retailers Tech Budgets, October 2012 [CHART]
Almost half of retailers surveyed in Q2 about their technology spending plans said that SEO, SEM & site research would be a main budget spend.
Read MoreBeyond Social Media: Debate Humor #Fail? Can Sasquatch Sell? & Target Falling For You [PODCAST]
Is hijacking the debate with humor smart? Does Google’s PR blunder affect stock price? Lessons from a dumb Pizza Hut stunt. Target’s Falling For You campaign.
Read MoreTablet Owners By Income, October 2012 [CHART]
47% of Americans living in households with annual household income (HHI) of $75,000 or more now own tablets.
Read MorePresidential Candidates' Mobile Apps/Website Traffic [CHART]
While smart phone penetration stood at only 14 percent during the last election in Q4 2008, it’s now at 55 percent as of August 2012.
Read MoreTexting & Language [INFOGRAPHIC]
This inforgraphic takes a look at how texting is transforming our language.
Read MoreTime Spent Watching Video By Device & Cable Subscriber Status, August 2012 [CHART]
Cable subscribers spent 59.5 hours in August watching TV shows and movies on a variety of devices, vs. only about half as much time for non-subscribers.
Read MorePlanned SMB Mobile Media Spending, September 2012 [CHART]
42% of those planning a budget hike foresaw an increase of 11% to 20%.
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