Mobile Marketing
US Tablet Traffic By Brand, October 2012 [CHART]
98% of web traffic on tablets came via an iPad.
Read MoreMobile Screens & Social Sharing, October 2012 [CHART]
About 49% of sharing on 10-inch tablets was conducted via email, compared with 30% on mini tablets.
Read MoreMillennials & Their Electronics, 2012 [CHART]
High-definition televisions had the highest rate of ownership among Millennials at 73%.
Read MoreMobile Advertising Brand Metrics, June 2012 [CHART]
Mobile ads clearly conveyed brand messages, raised consumers’ intent to buy and left consumers with a more positive brand image.
Read MoreLeading Objectives Of Mobile Marketing, April 2012 [CHART]
60% of marketing executives expected to increase sales through their mobile efforts, indicating that direct-response campaigns may continue to dominate.
Read MoreMobile Calculations For Big Ticket Buys
49% of consumers would spend more than $100 on a purchase and through their mobile device.
Read MoreMobile Use Among Fast Food Customers, Q4 2011 [CHART]
Forty-four percent of consumers who eat fast food at least monthly owned smart phones in the last quarter of 2011.
Read MoreTime From Restaurant Searches To Purchase Among Mobile Customers, June 2012 [CHART]
For consumers, the question of what to eat is often followed by ‘What’s nearby?’ Today, smart phones are where many are turning for guidance.
Read MoreTechnology-Induced Insomnia [INFOGRAPHIC]
This infographic from OnlinePsychologyDegree.net looks at how taking your technology to bed affects your sleep cycle.
Read MoreBring Your Own Device [INFOGRAPHIC]
This infographic examines bring your own device behavior based on a global survey by Ovum.
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