Mobile Marketing
Travel & Leisure Search Advertising Click Share By Device, Q3 2011- Q3 2012 [CHART]
40% of US online travel consumers entered the purchase funnel through search engines.
Read MoreHow In-Store Online Research Affects Purchase Decisions [CHART]
Most in-store online shoppers (62 percent) actually wound up buying the item they were considering but many of them bought it online (showrooming).
Read MoreMobile Device Users Attitudes Toward Ads By Medium, November 2012 [CHART]
Smart phone and tablet owners may love their devices, but they’re not all that fond of advertising on them.
Read MoreTablet Product Searches Prompted By TV By Generation, November 2012 [CHART]
7 in 10 tablet owners say that when they see a product they’re interested in on TV, they use their tablet to get more information.
Read MoreMobile Internet-Connected Devices, Q3 2011 vs Q3 2012 [CHART]
Non-phone connected devices (e.g. tablets, eReaders) are accounting for an increasing share of connected device ad impressions.
Read MoreB2C Mobile Marketing Tactics, November 2012 [CHART]
The majority of US business-to-consumer (B2C) marketers rely on mobile advertising rather than mobile marketing tactics.
Read MoreMobile Shopping Savviest Cities, 2012 [CHART]
For the second year running, Houston heads the list of US cities with the most adept mobile shoppers.
Read MoreTime Spent Watching Mobile Video By Device, April-September 2012 [CHART]
the share of time spent watching online video on mobile phones and tablets continues to increase, passing 5% in August and hitting 5.4% in September.
Read MoremCommerce Traffic, Q3 2011 – Q3 2012 [CHART]
Traffic from smart phones has jumped from 4.51% share in Q3 2011 to 10.03% in 2012, while tablets’ share of e-commerce traffic surged from 3.16% to 8.37%.
Read MoreTwo-Thirds Find Mobile Ads Annoying, Forrester Study Finds [REPORT]
Two-thirds of consumers found mobile ads annoying, higher than the percentage of respondents who said they are annoyed by TV and web-based advertising.
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