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Mobile Marketing

Top Social Media Sites Arts Organizations Use [CHART]

Facebook is the most common social media site used, with 99% of arts organizations saying that they have a profile on this site.

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How Arts Organizations Use Mobile Apps [CHART]

24% of arts organizations say they use mobile apps to provide content to the public.

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Social & Casual Games In 2012 [INFOGRAPHIC]

This infographic by Rebel Entertainment shows how social games left their mark in 2012.

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Global Monthly Active Facebook Users & Mobile Users, 2011-2014 [CHART]

Barclays Capital expects Facebook’s mobile base to surpass 1 billion by 2014, when 73.9% of Facebook’s users will be mobile.

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Global Mobile Facebook User Growth, Q1 2010-Q3 2012 [CHART]

Amazon Author Profile Pages - JK Rowling

By Q3 2012, 604 million people around the world were checking Facebook from their phones.

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Frequency Of Mobile Facebook Use [CHART]

Nearly four in 10 Internet users say they never access Facebook via mobile—in addition to the 15.2% who said they didn’t use Facebook at all.

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US Tablet & eReader Owners, May 2010-November 2012 [CHART]

eBook ownership reached 19% of consumers ages 16 and up in November 2012.

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eReader Users & Penetration, 2011-2016 [CHART]

Nearly 50 million Americans used an eReader at least monthly in 2012.

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Mobile Platform Development Preferences, Q4 2012 [CHART]

About 63% of mobile developers are very interested in using HTML5 to build their apps.

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Smart Phone Ownership By Generation [INFOGRAPHIC]

Gen Y is the most likely to own an iPhone. About 29% of the generation say they own one of Apple’s popular smart phones.

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