Mobile Marketing Archives - Page 241 of 322

Digital Maketing Tactics For Which B2B Spending Will Increase In 2013 [CHART]

Web development was the most widely shared digital priority: 70% of B2B marketers planned to increase spending on websites this year.

Non-Traditional Retail Marketing, January 2013 [CHART]

Retailers have mostly favored hosted social networking sites (75%), but are far less likely to have implemented other strategies such as SMS (40%), 2D barcode scanning by customer smartphones (30%), and location-based social networking (29%).

Texting Prospects, January 2013 [CHART]

The conversion rate of prospects texted only after a relationship has been developed was 112.6% above the average conversion rate of contacted leads.

Most Disruptive Media & Marketing Trends, January 2013 [CHART]

Mobile outpaced other hot trends such as social media (13%), digital (12%), free information/free content (6%), and big data (4%).

QR Code Use By Country, January 2013 [CHART]

19% of American consumers have used a QR code.

Mobile Shopper Activities By Device Type, January 2013 [CHART]

Tablet owners are more than twice as likely to use their device for shopping as smartphone owners (44% vs. 20%).

Prevalence Of TV Everywhere Service Use, January 2013 [CHART]

Consumers may be somewhat aware of the TV everywhere (TVE) services provided by networks and pay TV operators, but relatively few have used them.

North American Publishers' Mobile Apps By Device, 2011 & 2012 [CHART]

The iPhone and iPad were the No. 1 devices for which publishers developed mobile apps. Mobile apps are important to media companies across all devices, however.

North American Publishers That Charge For Mobile Content By Device, October 2012 [CHART]

The iPad saw the greatest percentage of publishers charging for content across publication categories.

Percentage Of North American Circulation Revenues From Mobile, October 2012 [CHART]

Mobile did not play a huge role in media companies’ circulation revenues, but many expected that to change by 2014, when over four out of 10 anticipated making at least 10% of their circulation revenues—excluding ad dollars—from mobile.