Mobile Marketing
The Smart Phone Cycle [COMIC]
Mashable shares a comic that illustrates the distractions of mobile use.
Read MoreTop Desired Car Technologies, October 2011 [CHART]
Use of smart phone apps for services like Pandora or Spotify for in-car music listening has shown rapid growth, rising from 6% of US mobile phone owners in 2010 to 17% in 2012.
Read MoreNorth & Latin American Navigation Service Subscribers, 2016 [TABLE]
By 2016, navigation systems will support 18.7 million subscribers in North America, while smart phone navigation will boast more than 400 million.
Read MoreGlobal Connected-Car System Shipments, 2012 & 2016 [CHART]
More than 105.6 million people drove to work solo in 2011, according to US Census data. This figure represented 76.4% of all employed people in the US over the age of 16.
Read MoreMobile Ad Traffic Monetization By Device, Q4 2012 [TABLE]
Among mobile platforms, Apple’s iOS leads in monetization performance on the Opera Advertising mobile platform.
Read MoreHoliday Mobile Retail Experience Ratings by Select Brands, February 2013 [CHART]
Amazon led all retailers tracked in customer satisfaction with mobile retail experiences during the holiday period.
Read MoreeCommerce Traffic From Smart Devices, Q3 2011 – Q4 2012 [CHART]
Traffic from smart phones has jumped from 4.1% share of online shopping sessions in Q4 2011 to 10.7% in Q4 2012, while tablets’ share of eCommerce traffic has grown from 4.1% to 9.8%.
Read MoreLocal Mobile Customer Feedback, February 2013 [CHART]
Overall local feedback – whether delivered via tips, checkins, reviews, comments, or photos – tends to be positive, ranging from a high of 96% positive feedback to a low of 57% for quick service restaurants (QSRs).
Read MoreUS Retail Facebook Newsfeed Ad CTR & CPC For Mobile vs. Desktop, January 2013 [TABLE]
Mobile newsfeed ads achieved a considerable clickthrough rate of 3.38%.
Read MoreOptimal Mobile Video Length According To Mobile Video Viewers, November 2012 [CHART]
IAB found that videos between 3 to 5 minutes long were the sweet spot for consumers. Half of mobile video viewers viewed content of that length, and 20% viewed video content on their phones that was less than 2 minutes in length.
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