Mobile Marketing
Mobile Advertising Post-Click Behavior, 2012 [CHART]
16% of advertisers on the Millennial Media platform integrated mobile commerce experiences into their campaigns last year, according to the network’s year-in-review report.
Read MorePrimary Forms Of Payment To Retailers, March 2013 [CHART]
While almost two-thirds of retailers report that credit cards (45%) and cash (19%) are their primary payment forms today, less than half believe that will be the case in 3 years.
Read MoreMobile Marketing Landscape [INFOGRAPHIC]
This infographic from LUMA Partners illustrates today’s complex mobile marketing landscape.
Read MoreTypes Of Mobile Apps Moms Use To Aid Purchase Decisions, December 2012 [CHART]
60% of moms reported that retailer apps were the most popular apps to help them make purchase decisions.
Read MorePercentage Of Mobile Shopping By Moms, December 2012 [CHART]
Fully 70% of moms reported using their smart phone or tablet to shop.
Read MoreAd Spending Outlook, March 2013 [CHART]
64% of advertisers will increase their mobile ad spending over the next 12 months.
Read MoreMobile Marketing Strategies, March 2013 [CHART]
Just 1 in 4 Mainstream Mobile companies report having a well defined mobile strategy.
Read MoreMobile Web Traffic By Device & Country, February 2013 [CHART]
For the first time, tablet traffic exceeded smart phone traffic in February 2013 (8% and 7% of page views, respectively).
Read MoreAdvertising Brand Lift By Audience Targeting Type, March 2013 [CHART]
Close to 95% of national advertiser campaigns now use some form of location targeting in mobile.
Read MoreFrequency Of College Students' Mobile Purchases, November 2012 [CHART]
70% of college students made mobile purchases, and 52% did so at least once a month.
Read More