Mobile Marketing Archives - Page 224 of 322

Millennial Early Adopters' Media Use, March 2013 [CHART]

52% of Millennials are above-average in terms of their adoption of technology, and these early adopters are heavily reliant on their mobile devices.

Customer Service Channels & Expectations, March 2013 [TABLE]

Customer service channels are evolving, but 89% of consumers believe it’s important to be able to communicate with brands on any channel and still receive the same quality and efficiency of response.

Measuring ROI For Online Marketing Channels, January 2013 [TABLE]

In January 2013, the greatest percentage of companies reported a good ability to measure the ROI of paid search.

Mobile & Loyalty Programs [INFOGRAPHIC]

This infographic illustrates the potential of loyalty programs coupled with mobile wallets.

Millennials' Cross-Channel Behavior, March 2013 [CHART]

59% of consumers surveyed used more than one device to email in the 7 days prior to the survey and 60% used multiple devices to visit websites.

Beyond Social Media: Death Of Google Reader & QR Codes, Real-Time Marketing & YouTube's One Channel [PODCAST]

This week’s highlights: Death Of Google Reader & QR Codes; Real-Time Marketing; Home Improvement Marketing; YouTube One Channel Redesign; Facebook Cover Photos.

Zero-TV Homes, March 2013 [TABLE]

The number of Zero-TV households has more than doubled from 2007 to exceed 5 million.

Multi-Screen Behavior, March 2013 [CHART]

Microsoft Advertising identifies 4 paths of multi-screening behaviors, finding that the most popular type is “content grazing” (68%), in which consumers use 2 or more screens to access separate or unrelated content.

Luxury Brand Mobile Apps By Platform, December 2011 & January 2013 [TABLE]

70% of 100 select luxury brands had at least one iOS mobile app in January 2013—the same percentage that had one in December 2011.

Where People Mobile Shop, October 2012 [CHART]

Nearly 1 in 5 consumers performs shopping activities on their phone while dining out.