Mobile Marketing
Time Spent On Mobile Device Online By Activity, Q1 2013 [TABLE]
US mobile internet users spent the greatest percentage of their mobile web time using email, a 23% share of time spent vs. only 5% of time spent on desktop.
Read MoreDevices Used To Go Online, July 2011-January 2013 [CHART]
On average, 43.5% of participants accessed the internet via a mobile phone each week during the period ending in January 2013, an 8-percentage-point increase over the period ending in July 2012.
Read MoreAmerican Mobile Buyers By Device, 2011-2017 [TABLE]
In 2013, 79.4 million US consumers, amounting to 51% of digital buyers, will purchase online using a mobile device.
Read MoreTime Spent On Multitainment Activity, April 2013 [TABLE]
30-40% of actual TV ad viewing occurred concurrently with mobile device usage.
Read MoreMonthly Average CTR For Q1 2013 By Mobile Device [CHART]
Advertisers devoted roughly three-quarters of their budgets to iOS devices during Q1 2013.
Read MoreDevice Ownership Among American Teen Households, Q4 2012 [CHART]
Between Q4 2011 and Q4 2012, smart phone penetration increased by 45% in teen households.
Read MoreMost Valuable Aspects Of Customer Relationship Management Systems, Q3 2012 [CHART]
A significant majority of SMBs see CRMs as a way to manage both marketing and sales campaigns and to centralize customer information.
Read MoreBeyond Social Media: AP Twitter Hack, Kmart #ShipMyPants & Vibrating Underwear App [PODCAST]
This week: AP Twitterhacked; Kmart’s #ShipMyPants; April Blizzards; Boston Bombing Virtual Witch Hunts & Media Fails; Vibrating Underwear App; Amazon Originals; Cap’N Crunch Late Night; Rookie News Anchor Fail; Shiny New Stuff & Daily Numbers.
Read MoreMost Difficult Lead Generation Tactics To Execute, April 2013 [TABLE]
Where B2Bs struggled was in utilizing social media marketing for lead gen purposes. Nearly half said this was one of the most difficult strategies to execute.
Read MoreMost Effective Lead Generation Tactics, April 2013 [TABLE]
When it comes to measuring leads, the greatest percentage (42%) of B2Bs used multichannel attribution, giving weight to various marketing channels that helped generate a conversion.
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