Mobile Marketing
Products LGBT Smart Phone Users Have Purchased On Mobile Device, May 2013 [TABLE]
15% of LGBT smartphone owners and the same percentage of tablet owners purchased hotels via their respective devices in the preceding three months.
Read MoreUS LGBT Mobile Travel Planners, May 2013 [TABLE]
Smart phone penetration among gay and lesbian web users reached record heights in 2012, at 91% and 82%, respectively.
Read MoreHispanic Smart Phone Adoption & Video Viewing, June 2013 [CHART]
Hispanic households are more likely the average American household to own at least a single smart phone and they’re also more likely to be found watching video on their smart phones.
Read MoreSMB Online Marketing Tactics, March 2013 [TABLE]
The top three tools or solutions used by SMBs for digital marketing were websites, used by 86.6% of respondents, social media (77.3%) and email marketing (65.8%).
Read MoreReal-Time Personalization By Channel & Performance, 2013 [CHART]
Marketers are devoting more time and energy to monitoring real-time conversations in social media and then rapidly developing creative to take advantage of those discussions.
Read MoreConsumer Response To Brands' Crappy Mobile Presence, June 2013 [CHART]
About 9 in 10 Americans associate negative feelings with brands that have poorly performing mobile experiences.
Read MoreConsumer Attitudes Toward Restaurant Technology, October 2012 [CHART]
66% of consumers would be more likely to visit restaurants offering loyalty and rewards programs.
Read MoreCollege Students' Multitainment Activities, February 2013 [CHART]
The most popular activity students engaged in while watching TV was using Facebook or Twitter, at 63% of respondents.
Read MoreDaily Time Spent With Devices By US College Students, 2012 & 2013 [CHART]
Nearly seven out of 10 surveyed college students between the ages of 18 and 34 owned a smart phone in 2013, up 14 percentage points from 2012.
Read MoreTime Spent Watching Mobile Video, January – March 2013 [CHART]
It’s true that mobile video remains only a small fraction of total TV consumption, but smart phones and tablets are eating up a larger share of online video viewing.
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