Mobile Marketing
American Doctors Who Use Tablets Professionally By Age, January 2013 [CHART]
More than half of physicians ages 44 or younger used tablets for professional purposes.
Read MoreAmerican Doctors Who Use Smart Phones Professionally By Age, January 2013 [CHART]
Nearly nine in 10 doctors under 35 used their smart phones for professional purposes, the highest level among all age groups.
Read MoreHow US Technology Consumers Respond To Mobile Ads, 2012 [CHART]
Tablet owners in 2012 to be far more likely than smart phones owners to click on ads, and also to research or purchase a product after seeing an ad.
Read MoreUs Mobile Buyers By Device, 2011-2017 [TABLE]
Nearly 71 million tablet owners will make purchases via their device this year, compared with 53 million buyers using smart phones.
Read MoreGlobal Smart Device Users By OS & Form Factor, February 2013 [CHART]
Diverging use cases on smartphones and tablets herald the end of mobile as a monolithic category.
Read MoreMost Difficult B2C & B2B Email Marketing Tactics, June 2013 [TABLE]
Segmentation ranked as among the top three challenges for both B2B and B2C marketers, cited by 29% and 25%, respectively.
Read MoreMost Effective B2C & B2B Email Marketing Tactics, June 2013 [TABLE]
The greatest percentage of marketers felt challenged to create relevant and compelling content that will really draw in recipients.
Read MoreWhat People Do After Visiting Yelp, July 2013 [CHART]
Virtually all (more than 96%) of Yelp users across devices (including computers, smartphones and tablets) visit the site specifically for its ratings and reviews.
Read MoreSmart Phone Market Penetration, October 2011 – May 2013 [CHART]
Smart phone penetration is on the upswing again after a brief lull, growing to 59% adoption among US mobile subscribers during the 3-month period ending in May.
Read MoreBeyond Social Media Podcast: Golden Corral Dumpster Video; Citizen Journalism & The San Francisco Plane Crash [VIDEO]
This episode: Golden Corral’s viral dumpster video; citizen journalism, social media & the San Francisco plane crash; Around the World In 80 Jobs & much more.
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