Mobile Marketing
Frequency Of In-Store Mobile Research By Price, September 2013 [CHART]
The higher the product’s price, the more likely mobile shoppers will conduct an information research while in-store.
Read MoreeCommerce Conversion Rates By Device, Q2 2012 – Q2 2013 [CHART]
During the second quarter of the year, tablet traffic converted as well as traffic from traditional computers, while maintaining a similar average order value.
Read MoreVideo Engagement: Live vs On-Demand Video, Q2 2013 [CHART]
While tablet viewers spent nearly 4 times longer watching live video than on-demand during Q2, PC viewers spent about 15 times longer, and connected TV users 10 times longer.
Read MoreLGBT Advertising Interaction Behavior By Gender, June 2013 [TABLE]
About four out of 10 gays, lesbians and bisexual men and women had “liked” a business on Facebook.
Read MoreMedia Consumption Of LGBT Americans, June 2013 [TABLE]
The most common activity among the men and women polled was visiting LGBT sites and blogs, at 67% of gays and 58% of lesbians.
Read MoreLocation-Based Services Demographics, May 2013 [CHART]
12% of smart phone owners use services such as Foursquare to “check in” to certain locations or to share their locations with their friends.
Read MoreTraditional TV vs. Online Video Consumption Among Millennials, Q1 2011 – Q2 2013 [CHART]
While TV and online video consumption are no doubt linked, looking only at their isolated trends can prove misleading, masking what continues to be a vast gap in consumption.
Read MoreDevice Ownership By Income Level, September 2013 [CHART]
Tablet owners tend to have higher incomes than smart phone and PC owners.
Read MoreReddit Shuts Down Navy Yard Shooting Subreddit & 9/11 Mistweets – Beyond Social Media Show [VIDEO]
Topics on episode 16 of the Beyond Social Media Show: Reddit shuts down Navy Yard Shooting subreddit; Esquire’s 9/11 tweet gone wrong; Volkswagon’s Take On Me commercial; Dunkin’ Donuts Monday Night Football Vine ad & much more.
Read MoreParties Most Responsible For Protecting Smart Phone Users' Privacy, June 2013 [CHART]
The vast majority of respondents—76%—believed they held the most responsibility for managing their own privacy protections.
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