Mobile Marketing
Where Gmail Users Open Their Mail, August 2013 [CHART]
54% of Gmail emails were opened on either an iPhone or Android device, and another 9% opened on the iPad.
Read MoreGlobal Email Open Share By Device, August 2013 [CHART]
47% of worldwide emails in August were opened on a mobile device, up 3% from July and an increase of 24% year over year.
Read MoreGlobal Mobile Ad Spending By Region, 2011-2017 [TABLE]
Mobile spending will hit nearly $15.82 billion, representing a whopping 79.7% year-over-year increase.
Read MoreTime Using Tablets By Activity, September 2013 [CHART]
Tablet owners spend half of their device time with entertainment activities such as playing games, reading books, watching live TV or listening to music and radio.
Read MoreSelect Content Types Women Consume Online By Platform, March 2013 [TABLE]
The tablet was in especially heavy rotation among women for lifestyles, retail and parenting content.
Read MoreTime Spent Online By Platform & Content Type, April 2013 [TABLE]
Plenty of online content areas were still firmly rooted in PC use, with the desktop accounting for more than 60% of time spent accessing auto, business, TV, news and sports content.
Read MoreTime Spent Online By Platform & Demographic, April 2013 [CHART]
In April 2013, time spent accessing the web on smartphones and tablets surpassed time spent online on the PC by 2 percentage points.
Read MoreConsumer Attitudes Toward eCommerce By Demographic, January 2013 [TABLE]
40% of the young men subscribed to the statement, “Ideally, I would buy everything online.”
Read MoreSmart Phone Penetration Among Millennials By Gender, 2013 [CHART]
Young men are far more likely than adults in general to have a smartphone, though a shade less likely than young women.
Read MoreTechnographics Of Millennial Men, 2013 & 2017 [CHART]
Digital knowhow is important to young men. Gluttons for entertainment, young men consume much of it in digital form.
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