Mobile Marketing
Branding Effectiveness Of Native Mobile Advertising, August 2013 [CHART]
Nearly all respondents reported that native ads were very or somewhat effective at branding.
Read MoreAd Pros Who Buy Native Mobile Advertising, August 2013 [CHART]
Nearly half of US ad professionals surveyed by Sharethrough in August 2013 said they had used sponsored posts for online-only content distribution.
Read MoreMobile Video Ad Lengths, H1 2013 [CHART]
A majority 54% of mobile video ads are 30 seconds long, while another 32% are 90 seconds in length.
Read MoreBurger King Rebranding, Chipotle's Attack On Big Food & A Major League Twitter Rant – Beyond Social Media Show [VIDEO]
Topics on episode 19 of the Beyond Social Media Show: Burger King rebrands as Fries King; Chipotle attacks Big Food, MLB Pitcher attacks Twitter critics; BlendTec destroys iPhones & more!
Read MoreMobile Shopping Activities, October 2013 [TABLE]
Young Americans are more likely than the average shopper to use their mobile devices for a range of shopping activities.
Read MoreAmerican Gamers Who Have Made In-Game Purchases By Game Type, Q2 2013 [CHART]
More than one-quarter of US web users reported having purchased through an app store a game that could be played via any device.
Read MoreGamers Who Play More Than 3 Games Per Week By Type, Q2 2013 [CHART]
More than half of adult US gamers played more than three Facebook games per week, and just fewer than half played at least that many mobile games.
Read MoreMillennials' Mobile Phone Dependence, October 2013 [CHART]
Asked which of 4 items – mobile phone, wallet, house key and car key – would be worse to go without for 2 days, a plurality 42% of American Millennials (aged 18-31) chose their mobile phone.
Read MoreEnterprise Mobile Strategy Objectives, October 2013 [CHART]
Roughly 9 in 10 large companies believe that mobile solutions are “very important” or “important” in their industries.
Read MoreMobile Shopping Prompts, October 2013 [CHART]
2 in 3 smartphone shoppers say they’re spending significantly (33%) or somewhat (34%) more time researching store-based needs on their devices this year.
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