Mobile Marketing
Why People Don't Use Mobile Banking, June 2013 [CHART]
Security concerns topped the list of reasons why smart phone users didn’t use banking services on their devices.
Read MoreFinance/Banking Services US Internet Users Have Signed Up For By Age, June 2013 [TABLE]
Bank websites are the top method for managing personal finances, particularly among those who own smart phones.
Read MoreSocial Media Activities Performed While Watching TV, 2013 [TABLE]
15% to 17% of TV viewers engaged in real-time socializing about the television shows they were watching.
Read MoreAmerican Smart Phone Moms, 2011-2013 [CHART]
In the past year alone, the number of US mothers using smart phones increased nearly 34%.
Read MoreMobile Retail Growth, October 2013 [TABLE]
Retail grew by 49% year-over-year in June as a content category on smartphones, trailing only beauty and fashion, home and lifestyle, and instant messaging services.
Read MoreDemographics Of Mostly Mobile Internet Users, May 2013 [TABLE]
Three out of five Hispanic mobile internet users in Pew’s survey said they mostly went online via their mobile phone.
Read MoreAmericans Who Go Online Mostly Via Mobile Phone, May 2013 [CHART]
34% of US mobile internet users primarily went online using their mobile phone, while 53% preferred a different device.
Read MoreSmart Phone Penetration, October 2011 – August 2013 [CHART]
Smart phone penetration passed 60% of the US mobile subscriber market during the 3-month average ending in August.
Read MoreGlobal Mobile Payment Transactions, August vs April, 2013 [CHART]
The share of payment transactions taking place on a smartphone or tablet has grown from 13.8% in April to 17.5% in August.
Read MoreIncidences Of Online & Mobile Shopping By Gender, October 2013 [CHART]
While American women are more likely than their male counterparts to have made a purchase online in the past year (57% vs. 52%), mobile shopping rates continue to be higher among men.
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