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Mobile Marketing

How People Get Their Bank Statements Worldwide, October 2013 [TABLE]

There was no clear uniformity among the countries in terms of customer preference for online or printed statements.

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Average Number Of Friends/Followers Women Have On Social Networks, August 2013 [CHART]

Women had an average of 250 connections on Facebook, vs. 163 on Twitter and just 89 on Instagram.

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Average Time Women Spend on Social Networks, August 2013 [CHART]

79% of women ages 25 to 54 used Facebook regularly, compared with a dramatically lower 35% who said they regularly visited YouTube, 30% who said the same of Pinterest, 22% for Twitter, and just 13% for Instagram.

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Top 10 Smart Phone Apps Of 2013 [CHART]

Facebook and Google are dominant among smart phone apps, accounting for 7 of the top 10.

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Share Of eCommerce Site Visits By Device, Q3 2012-Q3 2013 [CHART]

During the third quarter of the year, smart phones (10.1%) and tablets (14.7%) combined to account for roughly one-quarter of visits to eCommerce websites.

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US eReader User Growth By Age, 2011-2017 [TABLE]

As eReaders become the favored method of book consumption, the US 11-and-under eReader population will continue to expand.

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US Parents Who Plan To Give Their Children eBook Capable Devices As Gifts, 2012 vs 2013 [CHART]

46% of US adults with children ages 2 to 13 who read ebooks planned to purchase a device on which their children could consume such content.

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Global Net Mobile Ad Revenue Share By Company, 2012 & 2013 [TABLE]

Globally, Google dominates the mobile ad landscape, with a 48.76% market share.

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SMBs Use Or Planned Use Of Mobile Apps, November 2013 [CHART]

Nearly seven in 10 respondents said they either currently used or plan to adopt in 2014 Facebook for mobile marketing purposes.

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SMBs' Top Marketing Priorities For 2014 [CHART]

A general increase in online presence, including things as basic as setting up a website or online store, was the top priority for 2014 for nearly three in 10 SMB professionals surveyed.

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