Mobile Marketing
Top Reasons People Are Concerned About Online Privacy [CHART]
The TRUSTe findings suggested that even post-Snowden, internet users were more concerned about commercial usage of their data than they were about government monitoring.
Read MoreImpact On Digital Marketing Of Consumers' Increasing Mobile Use, February 2014 [CHART]
The increased use of mobile by consumers is having a highly significant impact on a variety of digital marketing efforts, say company marketers.
Read MoreMobile Payments' Share Of Global Payment Transactions, February 2014 [CHART]
The share of payment transactions taking place on a smartphone or tablet grew to 19.5% in December 2013, rising from 17.5% in August, and up 55% year-over-year from 12.6% the prior December.
Read MoreDisconnect In National Brands Local Marketing Priorities, February 2014 [CHART]
More than 8 in 10 national brands expect to increase or maintain their local marketing spend this year, though the percentage planning an increase is down from last year (34% vs. 47%).
Read MoreSEO Integration With Online Marketing Disciplines, February 2014 [CHART]
45% of in-house marketers and 51% of agency respondents reporting a high degree of integration between SEO and content marketing.
Read MoreHow People Find New Mobile Apps, March 2013 [CHART]
55% of US smartphone users typically browsed the app store to find new mobile apps.
Read MoreGlobal Mobile App Downloads, 2013 & 2017 [CHART]
Portio Research estimated the number of annual downloads would top 200 billion in 2017—two-and-a-half times 2013’s 82 billion.
Read MoreAmerican Tablet Adoption By Demographic As Of January 2014 [CHART]
The 30-49 age group continues to have the highest tablet adoption rate – of 52% – although the 18-29 demo has closed the gap by virtue of its 48% penetration rate.
Read MoreAmerican Tablet Penetration, January 2014 [CHART]
44% of US online consumers owned tablets as of December 2013, up 6 points from a year earlier.
Read MoreAmericans' Small-Ticket Budget Cutbacks, November 2012 vs December 2013 [CHART]
Americans ended 2013 slightly less likely to have been cutting back on small-ticket items to save money than they had been earlier on in the year.
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