Mobile Marketing
Importance Of National vs Local Online Tactics, December 2013 [CHART]
While nearly three-quarters of digital brand marketers in the region invested in local marketing, just 8% were Completely Satisfied with such efforts.
Read MoreMost Effective Email Marketing Tactics, February 2014 [VIDEO]
Closely grouped at the top are 3 main goals: improving lead nurturing (52%); improving click-through rates (50%); and increasing website traffic (49%).
Read MoreB2B Use Of Tablets For Sales Enablement, February 2014 [TABLE]
Some 23% of B2B companies have deployed tablets in sales-related activities.
Read MoreLikelihood Passengers Will Buy Airline Services Via Mobile, May 2013 [CHART]
In 2013, 37% of travelers worldwide said they’d Definitely use their mobile devices to purchase airline tickets & 33% would consider doing so.
Read MoreUS Mobile Travel Bookings, 2012 & 2015 [CHART]
While US mobile travel bookings sat at $6.15 billion in 2012, PhoCusWright forecast this would rise to $39.50 billion by 2015.
Read MoreUS Online Ad Spending Growth By Format, 2012-2017 [TABLE]
Programmatic buying, native advertising and viewability all remain topical to digital display advertisers, particularly brands.
Read MoreNorth Americans' Tablet Web Use By Hour, February 2014 [CHART]
Chitika has taken a look at how tablet usage – in this case web browsing only, not applications – fluctuates during a typical day.
Read MoreHappy eCommerce Customers [INFOGRAPHIC]
This infographic by Yovigo illustrates what makes eCommerce customers happy.
Read MoreMonthly Time Spent On Social Networks, July 2013 [TABLE]
Among smartphone app users in July 2013, Instagram users were spending more time per person per month on the platform (3 hours and 40 minutes) than Twitter users (3 hours and 7 minutes).
Read MoreGlobal Traveler, 2014 [INFOGRAPHIC]
This infographic from LastRoom paints a picture of the behavior of the global traveler of 2014.
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