Mobile Marketing
UK Smart Phone User Growth By Age, 2012-2018 [TABLE]
58% of survey respondents said they had failed to do so on their child’s personal smart phone.
Read MoreUK Parents Who Have Set Up Parental Controls By Device, March 2014 [CHART]
Wiith video-on-demand watchdog ATVOD recently urging the UK government to do more to protect children from seeing graphic adult material.
Read MoreMobile App Store Market Share By Category, February 2014 [TABLE]
Games claimed 41.2% of all Google Play device installs, compared with 7.6% for second-place communication.
Read MoreAmericans' Time Spent On Mobile Internet By Category, Q1 2014 [TABLE]
When it comes to time spent using the mobile internet, apps continue to grab an overwhelming majority of US consumers’ time.
Read MoreUS Small Business Mobile Websites, December 2013 [CHART]
70% of SMBs with websites had ones that were not mobile-optimized.
Read MoreTop Contributors To Global Ad Spending Growth, 2013-2016 [CHART]
Mobile will be the prime contributor of new ad spending (accounting for 35% of it), and will grow to account for 7.6% of total ad spend in 2016.
Read MoreWestern European Smart Phone Users By Country, 2012-2017 [TABLE]
eMarketer estimates that 22.3 million people in Spain will use a smartphone this year—and the number will reach 26.0 million in 2015, or nearly 54% of the population.
Read MoreMobile Marketing Spending In Spain, 2008-2014 [CHART]
Expenditure on all forms of mobile marketing reached €110.5 million ($147.3 million) last year—an annual increase of 19.9%.
Read MoreWhen Twitter Users Tweet About Television Shows, January 2014 [CHART]
Those who do use social with TV don’t just do so during a live broadcast.
Read MoreSocial TV Activities By Generation, December 2013 [TABLE]
The Council for Research Excellence/Keller Fay Group found that millennials were the age group most likely to engage with social media while watching TV.
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