Mobile Marketing
Facebook & Instagram Best Practices [INFOGRAPHIC]
This infographic illustrates some of the best practices contained in Facebook’s new guide for marketing on that platform and on Instagram.
Read MoreMobile Gamers' Receptivity To Advertising [CHART]
Is mobile gaming a relaxing pastime? Nearly 40% of players think so, which is good news for mobile ad buyers, because many gamers say they tend to be more receptive to ads when they’re in a relaxed mood.
Read MoreLocal Business Voice Search By Device [CHART]
Some 58% of US adults have used voice search to find information on a local business at some point in the past 12 months. Most commonly, people are using their smartphones (56%) for voice search to find local business information, while about 1 in 5 (18%) have done so using a Smart Speaker.
Read MoreGeneration V Tablet Activities [CHART]
Some 65% of Gen V consumers report regular use of a tablet, according to a YouGov survey of almost 600 respondents ages 8-17. The results suggest that children ages 8-11 are the most frequent users (74% regularly using tablets), with regular usage tapering off among older kids.
Read MoreImportant vs Well-Executed Restaurant Technologies [TABLE]
In a February 2018 survey of US internet users and restaurant executives by BRP (Boston Retail Partners) and Windstream Enterprise, restaurant operators met consumer expectations on only two factors: contactless/mobile payment, for which 32% of consumers valued it and one-third of operators offered it, and Wi-Fi availability (44% both valued it and offered it).
Read MoreVoice-Activated Shopping Behavior [CHART]
Nearly 21% of shoppers said they would ask their voice assistant for in-store help, while 17.6% would use their voice assistant to self-checkout.
Read MoreVoice-Activated Device Use [CHART]
eMarketer’s latest forecast expects the number of smart speaker users to rise at a compound annual growth rate (CAGR) of 47.9% between 2016 and 2020, from 16.0 million to 76.5 million.
Read MoreAttitudes Toward Emerging Technologies [TABLE]
A global survey found that among a variety of emerging concepts, cryptocurrencies and their underlying technology, blockchain, leave the most people scratching their heads.
Read MoreTime Spent With Mobile vs Television [CHART]
Americans are spending less time with most major media, with one major exception: smartphones.
Read MoreMicrosoft Technologies [INFOGRAPHIC]
This infographic from Microsoft illustrates the breadth of the company’s technology, from gaming and entertainment, to operating systems and applications, to search and social.
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