Mobile Marketing
Mobile Ad Traffic & Monetization By OS, Q4 2013 vs Q4 2014 [TABLE]
Android took over as the top smart device platform on the Opera Mediaworks platform in Q1, with about 43% of traffic, versus 38% for iOS devices.
Read MoreDevices Germany's Teens Use To Go Online, 2006 & 2013 [CHART]
Fifteen years back, 38% of German teens said they played computer games, but just 3% did so online.
Read MoreUse Of Mobile Tools For CPG Shopping, 2012 & 2013 [TABLE]
Mobile shopping apps were the most helpful, used by 27% and cited by 40% as useful for CPG shopping.
Read MoreHelpful Mobile Shopping Tools For CPG Product Shoppers, 2012 & 2013 [CHART]
The number of consumers using augmented reality will likely grow as marketers respond to the positive feedback from those who are using it.
Read MorePrimary Connection Type Used To Watch Mobile Video, Q1 2014 [CHART]
61.1% of US smartphone owners and 82.0% of tablet owners said they used Wi-Fi when they watched video content.
Read MorePreferred Mobile Ad Formats, November 2013 [CHART]
Only 12% of US mobile phone owners cited video as their preferred mobile ad format.
Read MoreAmericans Who Will Watch Mobile Ads In Exchange For Premium Content, Q1 2014 [CHART]
44.4% of US smartphone/tablet owners said they would happily or begrudgingly watch a mobile video ad for premium content.
Read MoreMobile Behavior Of UK Tablet Owners By Demographic, November 2013 [TABLE]
Of the 20 million mobile gamers in the UK, almost half were female.
Read MoreDemographic Profile Of UK Mobile Gamers, September 2013 [CHART]
One is as likely to find UK women playing casual games on mobile devices, an activity that has long been considered a predominantly male pastime.
Read MoreGrowth Of Average Daily Time Spent With Major Media, 2011-2014 [TABLE]
US advertisers are only expected to spend 10 cents per US adult per hour spent on digital media this year—and just 7 cents on mobile—compared with nearly $1 on print ads.
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