Mobile Marketing
American Mobile Coupon Users As A Percent Of Online Coupon Users, 2012-2016 [CHART]
More than 70% of US adult digital coupon users will redeem a coupon or code on a mobile device for online or offline shopping in 2014.
Read MoreMobile Share Of Global Transaction Volume By Sector, March 2014 [CHART]
Smart phones (10.9%) and tablets (9.3%) together accounted for more than 1 in 5 payment transactions globally in March.
Read MoreHow Select Europeans Watch TV, February 2014 [TABLE]
Just 15% of internet users in France typically watched television via VOD.
Read MoreAmericans Who Abandoned An In-Store Purchase As A Result Of Mobile Use, January 2014 [CHART]
Nearly two-thirds of Gen Xers and Yers said they had decided not to make an in-store purchase based on information they found via smartphone.
Read MoreAmericans Who Use Their Smart Phones In-Store By Generation, January 2014 [CHART]
The majority of US smartphone users in each age demographic studied used their phones at least sometimes while shopping in brick-and-mortar stores—and few felt guilty about it.
Read MoreUS Online Video Ad Spending, 2013-2018 [CHART]
Despite the growth of mobile video viewing and the relative stagnation of video viewing on PCs, ad spending still skews heavily toward online video.
Read MoreAverage Daily Time Spent With Online Video By Device, 2014 [CHART]
In 2014, 113.4 million US tablet users will watch video programming on their devices at least monthly, representing 77.0% of all tablet users.
Read MoreUS Mobile Video Viewer Metrics, 2012-2018 [TABLE]
Nearly half of the US population will use a tablet at least monthly in 2014.
Read MoreUK Tablet Users, 2012-2018 [TABLE]
Driven by the popularity of the iPad, UK tablet usage saw explosive growth over the past few years.
Read MoreUK iPad Users, 2012-2018 [TABLE]
This year, for the first time ever, most people in the UK who use a tablet won’t be using an iPad.
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