Mobile Marketing
Email's Marketing Engagement [INFOGRAPHIC]
This infographic by Sikich illustrates the effectiveness of email marketing and offers 10 tips to help you break through the clutter.
Read MoreAttitudes Toward Watching The World Cup Online, February 2014 [CHART]
Nearly half of adult US internet users said that being able to watch the soccer games on multiple devices was important to them.
Read MoreMillennials' Most Indispensable Digital Channel, April 2014 [CHART]
A plurality 24% of 18-29-year-old survey respondents chose Facebook as the one website, social network or app that they could not live without.
Read MoreUS Smartphone Penetration, October 2011 – March 2014 [CHART]
Smartphone penetration reached 68.8% of the US mobile market during Q1, up from 65.2% in Q4 2013 and 58% in Q1 2013.
Read MoreWebrooming vs Showrooming, November 2013 [CHART]
78% of respondents reported Webrooming, or researching online before heading to a store to make a purchase.
Read MoreAd Channel Rankings By Reach & Engagement Among Millionaires, May 2014 [TABLE]
Traditional channels represent 4 of the top 5 advertising channels by reach among millionaires, with TV topping the list.
Read MoreMedia Channel User Buy Agency Media Buyers In 2013 [CHART]
More than 9 in 10 digital media buyers with budgets larger than $5 million used mobile (93%) and video (93%) last year.
Read MoreUK Online Video Viewing Share By Device, Q3 2012-Q3 2013 [TABLE]
Smart phones were accounting for a growing proportion of digital video viewing among the general UK population—up from 17% in Q3 2012 to 23% in Q3 2013.
Read MoreFrequency Of Mobile Video Viewing In Select Countries, December 2013 [CHART]
37% of UK mobile phone users don’t watch video content on their phones—a proportion almost 10 percentage points higher than the worldwide average.
Read MoreAmerican Mobile Coupon Users By Device, 2012-2016 [CHART]
Mobile coupon users will be slightly more likely to redeem a coupon or code via tablet than smartphone in 2014.
Read More