Mobile Marketing
Online Video Viewer Demographic, May 2014 [TABLE]
Online video is attracting a growing audience, with 1 in 5 or more American adults watching a TV show online (28%), amateur content (31%), or original digital video (22%) on at least a monthly basis.
Read MoreGlobal Mobile RTB Ad Volume Share By Content Category, Q4 2013 & Q1 2014 [CHART]
The entertainment and media industry claimed 37% of total mobile RTB ad spending on the SMX platform worldwide in Q1 2014.
Read MoreGlobal Mobile RTB Ad Spending By Industry, Q1 2014 [CHART]
eMarketer expects increases in US real-time bidding (RTB) digital display ad spending.
Read MoreUS B2C mCommerce Sales Share By Segment, 2012-2018 [CHART]
In 2013, travel totaled 34.1% of the nearly $400 billion US eCommerce market.
Read MoreMichael Sams' Reality Show & The Weather Channel's Twitter Storm [VIDEO]
Beyond Social Media, Episode 48: Michael Sams’ ill-advised reality show, Weather Channel’s ill-advised Tweet & the Supreme Court’s ill-advised API ruling.
Read MoreUS Online Travel Sales By Channel, 2012-2018 [CHART]
US mobile travel sales totaled $16.36 billion in 2013 and will increase another 59.8% this year to reach $26.14 billion.
Read MoreSmart Phone Commerce Metrics By Day Of The Week, Q1 2014 [CHART]
Mondays and Saturdays tied for the second-largest share of weekly revenues (15% each).
Read MoreTablet Commerce Metrics By Day Of The Week, Q1 2014 [CHART]
Mobile accounted for 10.5% of retail e-commerce spending last year.
Read MoreMarketing Channels UK Consumers Prefer For Contact By Age, February 2014 [TABLE]
Email was the preferred marketing channel among UK internet users across all age groups.
Read MoreUS Connected Device Penetration, 2013 vs 2014 [CHART]
Some 45% of households own a tablet as of late January, up 6% points from the comparable period last year, and 16% plan to purchase one this year.
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