Mobile Marketing
German Consumers' Device Ownership, Q1 2011 – Q1 2014 [CHART]
More than 25 million Germans access the internet every day with a mobile device.
Read MoreMillionaires Preferred Purchasing Methods By Generation, May 2014 [CHART]
52% of millionaire Millennials and 53% of Boomers prefer to make purchases of products and services of interest to them at a store, compared to just one-quarter of Gen Xers.
Read MoreInstagram Penetration Among Social Brands By Industry, March 2014 [CHART]
Some 30% of socially active brands have an Instagram profile as of March 2014.
Read MoreUS Affluents Who Would Like Text Messages From Luxury Brands By Generation, Q1 2014 [CHART]
Just 17% of US affluent internet users, those with an income of $150,000 or more, had signed up or were somewhat/very likely to opt in to messages from a luxury brand.
Read MoreDemographics Of Hispanics Second Screeners, May 2014 [CHART]
Hispanics are more likely than non-Hispanics to use mobile devices for a variety of activities.
Read MoreBarcode Scanning By Age, Q1 2012 – Q1 2014 [CHART]
The age distribution of mobile barcode scanners continues to trend away from younger groups: 59% of scanners were younger than 35 in Q1 2012, whereas in Q1 2014 just 37% were.
Read MoreUS vs UK Video Ad View Share By Device, Q1 2014 [CHART]
Tablets accounted for 17% of total digital video ad views (of ads served through the company’s network) in the UK in Q1 2014.
Read MoreUS Consumer Electronics Online Ad Spending By Device, 2014 [CHART]
eMarketer expects 33% of the industry’s digital ad spending to go to mobile in 2014.
Read MoreFastest-Growing Social Apps, Q3 2013 – Q1 2014 [CHART]
Snapchat ranks as the fastest-growing social application by a fair margin, with its number of users up 67% between Q3 2013 and Q1 2014 (+95% among 16-19-year-olds).
Read MoreAttitudes Toward TV Everywhere, May 2014 [TABLE]
Almost two-thirds of respondents report watching more TV overall since they began using TVE applications.
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